Judgment-free health coaching for busy people who know what to do but can’t seem to do it.
Let’s be honest: You probably already know what you “should” be doing to be healthier.
You’ve read the books. You’ve followed a few health coaches on Instagram (maybe including me!) You’ve bought the greens powder and signed up for the 6 a.m. class, and even showed up… once.
But right now?
You feel tired. Your body feels stiff and sore. You’re hitting snooze more often than not. You’re irritable with your partner or kids and don’t know why. Your clothes fit tighter, and nothing in your closet feels quite right.
You feel unmotivated, undisciplined, and maybe even ashamed.
And the worst part? You know what to do… but you just aren’t doing it.
That’s where I come in.
What if change didn’t feel like an uphill battle?
Imagine this:
Waking up without groaning.
Knowing exactly what you’re going to eat today without spending your Sunday meal prepping for 7 hours.
Actually looking forward to movement rather than dreading it.
Feeling proud of yourself because you did the thing.
Knowing your kids are watching you live the kind of healthy life you want for them, too.
With consistent coaching, focused accountability, and real-time support, you start to feel:
Physically: more energized, flexible, and strong
Emotionally: clear-headed and confident
Mentally: focused and calm, instead of overwhelmed
And you’re not trying to overhaul your entire life at once—we start small and build from there.
Ashley K., Minneapolis
“Working with Brock feels super safe. He helps you set up small wins to accomplish big goals. My biggest result hasn’t been physical, it’s been mentally and emotionally. I just feel better. I know it’s because I’m drinking more water and habitually choosing to put vegetables in every single meal. ”
Health coaching that bridges
the gap between knowing and doing
The truth is, you don’t need another plan or a complicated "supplement stack.” You need someone to walk with you while you actually follow through.
At Humble Hustle, we don’t just talk about goals. We help you take daily action toward them—without perfection, guilt, or shame. We focus on consistency, not intensity. Progress, not punishment.
This is about the long game, the sustainable stuff, the habits you can carry with you for life.
Here’s how it works:
We use a framework built around six key pillars of health—hydration, nutrition, movement, sleep, stress management, and mindfulness—and customize your coaching around the areas you need most.
What’s included:
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Intake call
A one-hour intake call to identify your goals, roadblocks, and personal priorities
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Customized plan
A customized action plan based on your needs and our six-pillar framework
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Weekly 1:1 calls
Weekly 15-minute 1:1 coaching calls to stay committed, accountable, and on track
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Daily text support
Daily text check-ins (yes, daily!)—because real life doesn’t wait for your next coaching call
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Our habit-tracking app
Access to the Humble Hustle
habit-tracking app so you can see your wins stack up -
Exercise form feedback
Ongoing support with exercise, mobility, nutrition, and movement video analysis
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Movement screening
Optional in-person or virtual movement screening. We have a machine that helps track non-scale victories! (Additional cost)
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Discounted TwinTown membership
Do you live in the Twin Cities? Join us in-person at our Minneapolis location at a discount.
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"I realized I was starting to putting my phone away earlier in the night, or would add a handful of spinach to dinner because I knew Brock was going to call and check in on Monday."
Molly Mogren Katt
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"I was really surprised by the holistic approach Humble Hustle takes when it comes to health; I’ve increased my longevity by improving my mobility, my strength, and my energy!”
Galen Miller
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"I struggled with water intake, sleep, managing meals and making sure I’m eating enough of the right foods. My favorite thing has been the accountability factor. It’s the added incentive I needed to meet my goals."
Ashley K.
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"Humble Hustle has so much more accountability and empathy than other health coaching I've tried. I was surprised by how easy it was to build a routine after working with Brock. I feel better overall - stronger and more focused."
Kyle Svee
What’s the investment?
Health coaching starts at $417/month, but for many clients, it’s $0 out of pocket because it’s covered by your HSA or FSA.
F.A.Q.
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At Humble Hustle, health coaching means identifying a client’s goals and helping them identify small, sustainable steps toward meeting them. Your plan is your plan; your goals are your goals. Your coach’s job is to hold you accountable (with kindness and compassion, naturally).
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Nutrition plays an important role in wellness. However, that is just part of the picture. For example, getting good sleep and drinking lots of water are hugely important to your overall health.
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Perfect. Our job is to help you do it. Knowing without action is just mental clutter. We’ll help you build routines, troubleshoot roadblocks, and stay consistent.
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You will; that’s part of the process. Our coaching is designed to help you get back on track faster and with less shame. We’re building resilience, not perfection.
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There’s no such thing. Coaching is for anyone who wants to improve their health, whether you’re starting from scratch or just feel stuck. If you’re ready to take one step forward, you’re ready.
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Nope. We’ll help you identify simple changes to your current nutrition habits that align with your goals. No “clean eating” guilt trips, no tracking macros unless you want to.
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Absolutely! Please let us know what’s most important to you in terms of a health coach. We will help you find the right match.
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Not a problem at all. Our main barometer for success is how you feel, not an arbitrary number on a scale. Talk to your coach about any reservations you may have— the whole point is to build a plan that works for you!
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A lot of health coaches depend on dramatic before and after photos of clients to showcase their “successes”. We don’t like that approach. First of all, while you may look different after a few months of health coaching, our goal is to first change how you feel.
We know looking a certain way does not necessarily correlate to health. You can be healthy or unhealthy in any size or shape body.
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Of course! Many of our clients live out of state. If you have a phone, you’re good to go.
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Our Health Coaching program begins at $2,500 for 6 months of 1-on-1 coaching. Our coaching is a HSA / FSA authorized expense, so many of our clients pay $0 out of pocket!
